The basics of the LinkedIn logo. The LinkedIn logo uses three colors: LinkedIn Blue, black, and white. Primarily the logo should be used on a white background for maximum impact and clarity. In cases where the 2-color logo or [in] is not appropriate, the following versions are available for use: The same rules apply to the usage of our [in] mark. Blue cloud icon: A blue cloud icon next to your OneDrive files or folders indicates that the file is only available online. Online-only files don’t take up space on your computer. OneDrive icon with sync : OneDrive will also check for other file or folder changes and may show "Processing changes". If OneDrive shows “Processing changes" for Logo shape definitions are quite important to the logo creation process. They have a way of creating a distinct feeling and perception about the final design, which usually originates from the brain. So, in addition to logo fonts and colors, logo shapes can as well contribute to the interpretation and how logo design is defined with. Authority. Black and white logos can also provide a clear message of authority. The brands that use b&w designs are commanding you to know who they are. Many news outlets and sites who want to be top in their industry use a b&w logo. The simple nature of the black and white logo commands respect. The Psychology of Design: The Color Purple in Marketing & Branding. When it comes to color, the eye and the heart are linked. Our reaction to what we visually prefer and the influence of powerful brands that have successfully used color to sway us into feeling a certain way both work together to give color (and color schemes) meaning. Google’s first Doodle—a temporary modification to the logo—came as far back as 1998. This was even before Google became an official company. Sergey and Page were going to the Burning Man festival, and they wanted to put up an “out of office” message. So they added a stick drawing behind the second O of the logo. .

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